Cosmopolitan, the iconic beauty and lifestyle publication, presents an annual Holy Grail Beauty Awards, spotlighting the best in skincare, haircare, fragrance and more. Editors spend an entire year testing, debating and narrowing down thousands of products to select their top picks.
This year, for the 2025 awards, our very own Milk+ Bold has been awarded the “Best Sweet Fragrance” category winner!
“If you’re anything like us, your fragrance shelf is likely your most sacred beauty stash. It’s why we (aka a bunch of fragrance-obsessed editors) sniffed and spritzed our way through hundreds of perfumes … to uncover the absolute best scents,” Cosmopolitan shared.
Milk+ Bold was among the 19 fragrances selected by Cosmopolitan as the most “compliment-worthy, long-lasting and truly stunning.”
“This extra-bold blend of toasted Marshmallow and Tonka Bean is sweet without being cloying thanks to its smokey edge. And it legit lasts forever and ever on my skin. Like, I just sniffed my wrists to see and the scent is still going strong from yesterday,” Cosmopolitan editor BG shared.
Milk+ Bold is a smoky, sweet blend of Marshmallow, Mahogany Wood and Firewood. As part of our Bold Scent Space, it’s designed to turn heads with its amplified projection—so you can share the toasted Marshmallow scent with the entire room.
Award Winning & Trend Setting
In addition to collecting awards, Milk is also blazing trends.
According to the beauty publication NewBeauty, this year, Marshmallow is a presence you’ll want to show off.
They dub Marshmallow “the new go-to gourmand scent,” also highlighting our Milk fragrance.
“An adaptable and versatile aroma, the treat from your childhood is making its mark in the beauty industry,” NewBeauty wrote. “Brands are taking note and giving marshmallows center stage.”
See for yourself what all the fuss is about.